Web development is the building and maintenance of websites; it’s the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience.

UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website or app. UX refers to the entire interaction you have with a product, including how you feel about the interaction.

Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales.